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UTM Campaign Link Builder
Build correctly encoded tracking links so Google Analytics, Shopify or anything else knows exactly where your traffic came from.
Details
Built entirely in your browser. LOYALR never stores your campaign details.
Existing query parameters on your URL are preserved — we only add the UTM ones.
utm_source — example: instagram
utm_medium — example: social
utm_campaign — example: fall_launch
utm_term — example: nfc_cards
utm_content — example: story_link
UTM parameters help analytics platforms identify where your traffic came from — which post, which channel, which campaign.
Fill in the details and click Generate to preview your QR code
Want this tracked automatically?
LOYALR dynamic links and QR codes record every scan, tap and click for you — no UTM required.
What this means
The generated URL tells your analytics where visitors came from (source), how (medium) and which campaign. Use one link per placement and keep names lowercase.
Track scans in LOYALR